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|104 102 - Marketing Principles|
Provides an integrated overview of the marketing concept and functions. Major topics include the marketing environment, distribution, pricing, product planning, promotion, market analysis and segmentation, marketing opportunities, and consumer and business-to-business buying behavior.
3.000 Credit hours
36.000 Lecture hours
36.000 Lab hours
Schedule Types: Combined Lecture/Lab
Associate Degree, Material Fee Category 00, Mtrl Fee Cat 00 Assoc Degree, Out of State Fees-Assoc Degree, Senr 60&Over Waiv Allwd (AD), Student Accident Insurance Fee