Select the desired Level or Schedule Type to find available classes for the course. |
104 135 - Customer Relationship Management |
Provides a sound foundation of Customer Relationship Management (CRM) concepts and best practices. Students will explore how to apply marketing tactics and strategies to maintain long-term customer relationships. Major topics also include Business to Business versus Business to Consumer marketing and implementation of popular CRM tools. (Prerequisite: 104-102 Marketing Principles)
3.000 Credit hours 36.000 Lecture hours 36.000 Lab hours Levels: Undergraduate Schedule Types: Combined Lecture/Lab Business Division Marketing Department Course Attributes: Associate Degree, Material Fee Category 00, Mtrl Fee Cat 00 Assoc Degree, Out of State Fees-Assoc Degree, Senr 60&Over Waiv Allwd (AD), Student Accident Insurance Fee Prerequisites: See Below General Requirements: Course or Test: 104 102 Minimum Grade of C May not be taken concurrently. |
Return to Previous | New Search |