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| 104 131 - Social Media Management |
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Examines ways social media has influenced advertising and has changed to a one-to-one communication demanding almost instant feedback. Focuses on how businesses are using social media as well as how to manage social media channels, utilize analytics and communicate with consumers. Additionally explores the history and development of social media platforms such as Facebook, Instagram, YouTube, Twitter, and LinkedIn.
3.000 Credit hours 36.000 Lecture hours 36.000 Lab hours Levels: Undergraduate Schedule Types: Combined Lecture/Lab Business Division Marketing Department Course Attributes: Associate Degree, Material Fee Category 00, Mtrl Fee Cat 00 Assoc Degree, Out of State Fees-Assoc Degree, Senr 60&Over Waiv Allwd (AD), Student Accident Insurance Fee |
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