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104 125 - Advertising and Social Media Campaign |
Focuses on creating and implementing advertising plans. Through a variety of assignments, participants are given the opportunity to create ad layouts, use desktop publishing, design an advertising campaign and create a video or audio advertisement. Through practical and theoretical approaches, students prepare and present an advertising and social media campaign for a specific business or organization. (Prerequisites: 104-130 Marketing Digital Design; 104-131 Social Media Management)
3.000 Credit hours 36.000 Lecture hours 36.000 Lab hours Syllabus Available Levels: Undergraduate Schedule Types: Combined Lecture/Lab Business Division Marketing Department Course Attributes: Associate Degree, Material Fee Category 00, Mtrl Fee Cat 00 Assoc Degree, Out of State Fees-Assoc Degree, Senr 60&Over Waiv Allwd (AD), Student Accident Insurance Fee Prerequisites: See Below General Requirements: Course or Test: 104 130 Minimum Grade of C May not be taken concurrently. and Course or Test: 104 131 Minimum Grade of C May not be taken concurrently. |
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