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104 117 - Public Relations |
Gives students an in-depth understanding of public relations strategies and techniques and how to apply them to help businesses and organizations achieve their online sales and marketing objectives. Key areas of focus include e-mail marketing, social media, and online public relations. (Prerequisite: 104-102 Marketing Principles)
3.000 Credit hours 36.000 Lecture hours 36.000 Lab hours Levels: Undergraduate Schedule Types: Combined Lecture/Lab Business Division Marketing Department Course Attributes: Associate Degree, Material Fee Category 00, Mtrl Fee Cat 00 Assoc Degree, Out of State Fees-Assoc Degree, Senr 60&Over Waiv Allwd (AD), Student Accident Insurance Fee Prerequisites: See Below General Requirements: Course or Test: 104 102 Minimum Grade of C May not be taken concurrently. |
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