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104 102 - Marketing Principles |
Provides an integrated overview of the marketing concept and functions. Major topics include the marketing environment, distribution, pricing, product planning, promotion, market analysis and segmentation, marketing opportunities, and consumer and business-to-business buying behavior.
3.000 Credit hours 36.000 Lecture hours 36.000 Lab hours Levels: Undergraduate Schedule Types: Combined Lecture/Lab Business Division Marketing Department Course Attributes: Associate Degree, Material Fee Category 00, Mtrl Fee Cat 00 Assoc Degree, Out of State Fees-Assoc Degree, Senr 60&Over Waiv Allwd (AD), Student Accident Insurance Fee |
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